Promotional products have been part of the success of many companies. They have been a cost-effective means to reach out to more customers and drive more revenue. Promotional products play a significant role when it comes to drawing people’s attention even for small businesses.
Here are some of the reasons why businesses have made good use of promotional products in their marketing campaigns and how you can, too!
Promotional products increase brand awareness and should create a lasting impression.
An excellent promotional product will always be a reminder of your brand and logo, and this has been proven. According to a study from Promotional Products Association International (PPAI), more than 60 percent of people recall the name of a company that handed them a promotional product. When people use your product every day, it becomes easy for them to remember your name. Include your contact information on the product, making it convenient for them to give you a call.
They are a cost-effective marketing strategy.
Promotional products are typically ordered in bulk, this can save a lot on marketing expenses. You always get a better deal when you purchase in bulk. So, buying your promo products can significantly help your marketing campaign without having to break the bank. Also, most promo products are not just single-use only. This means that it can be anything that people will use daily like a lanyard, pen, memo pad or even a stress-ball with your name and logo on it.
They boost your company’s reputation.
Most people are easily impressed with promotional items, especially when they come with a personal touch. This means that even if your promo products don’t cost much, they can still go a long way. Promos can boost your company’s reputation and market reach, along with helping to convey your company values and commitment to product quality. As a result, you may actually get a higher return on investment then you initially thought.
They work better than an ordinary business card.
While business cards have long been a part of traditional marketing strategies, why not stand out from the crowd with promotional products instead? Let’s face it, most business cards can get lost in purses and wallets then forgotten or thrown away. This isn’t a good way to be remembered. So, if you are looking for something that will stick around, try promo items. Promotional products are highly transferable and portable and that means your chances of getting more clients increases.
They are customizable.
With any marketing strategy, knowing your target audience is essential, understanding their needs and what makes them tick. This information can be used in such a way that it sends your marketing message to the right audience. Depending on the type of business, you can get creative with the items to be given away based on the audience you are trying to reach. For example, if you are trying to reach office employees or any workplace that requires an ID, lanyards with your company name and logo can be an excellent choice.
They are an excellent way to promote retail products.
Many businesses promote their product by putting them on sale or at discounted rates. Instead of doing this, consider adding your promotional product to serve as a free gift item. This gift item may end up being less expensive than the proposed monetary discount. This is also an excellent way to maintain your sales margins while boosting customer’s perception of brand value.
Promotional products are a significant part of any marketing plan. If you want fresh and creative ideas to keep your customers reminded about your brand, consider Sparks custom promotional products.