All businesses require some form of active consumer marketing. One of the major components of advertising is the use and distribution of custom promotional products. Consumers absolutely love freebies regardless of their forms, but of course, the more useful they are, the better. The best part is that these do not only provide businesses with additional street advertising. These can also generate a certain sense of brand recall.
There are different types of custom promotional products that business owners or entrepreneurs can choose these days. Due to the numerous options, you may start asking yourself which ones will work best for your business. To help you get started, here are some of the best options you may want to consider.
You will never go wrong with quality pens stamped with your company’s name. You can rest assured knowing that those who receive these items will find these useful. Aside from brand familiarization brought about by constant usage, you can also expect these pens to be left on store counters and similar locations, further widening your potential consumer reach.
Attractive calendars have a greater chance at being displayed on a desk or sales counter. Pocket-sized ones can also be redistributed. For as long as you have your logo, brand name and address printed on these calendars, you can generate more advertising on your part without exerting too much effort. You can also gain valuable brand exposure for 12 straight months.
Especially if your company has a cute mascot, a customized key chain is probably one of the best custom promotional products that you can choose. These small objects are extremely powerful when it comes to exposing potential clients to your brand. There are different types of key chains that you can choose from depending on your budget. Multi-tool key chains, bottle openers, flashlight and flash drive key chains are among the most popular.
Although they are quite expensive, you can benefit tremendously from wearable apparel carrying your company’s brand. You can even include your tagline into the overall design. Most consumers who receive promotional apparel actually use them so you have an assurance that your investment won’t be wasted.
There are different kinds of custom promotional products that you can choose from. To land with the best items for your brand, identify your target market and marketing goals first. You should then set a working budget. Having all of these details ready will make the process much easier on your part.